New direction for distribution brand

The EnergyAustralia electricity network was renamed Ausgrid in March.

Ausgrid managing director, George Maltabarow said the new brand reflected the best of the company’s values and heritage as well as its new direction as a leader in smart grid technology.

“The new brand reflects a reliable, safe and secure electricity service,” Mr Maltabarow said.

“But it will also showcase a smarter and more efficient electricity network managed by an equally innovative and dedicated workforce.”

Ausgrid welcomed a crew of 154 new apprentices in March displaying the Ausgrid logo for the first time.

Ausgrid will continue managing the EnergyAustralia network of more than 200 major substations, 500,000 power poles and 50,000 km of below and above ground electricity cables.

Its specialist crews of electricians, cable jointers and line workers will continue in their 24-hour service of the electricity network.

“It’s a new name, but the same dedication to safety and community services remains,” Mr Maltabarow said.

“Our crews are out there working in our streets – rain, hail or shine. They believe in what they do. It’s this commitment to community service that has forged such a strong brand under EnergyAustralia,” he said.

“I have absolute faith that this dedication will live on in our new brand.

“We are delivering one of Australia’s largest infrastructure programs. It’s an $8 billion renewal of the electricity network that will make it smarter, more reliable and more efficient.